Strategies for Small Business Growth in Canada Through Digital Marketing

digital marketing strategies

Customers are essential to your business’s survival and expansion. You must advertise your company if you want to attract clients. This used to be as simple as selecting between a flyer, brochure, postcard, or local newspaper advertisement.

However, the possibilities in today’s digital environment are limitless—that can be overwhelming.

So, you are (a) not alone and (b) in the perfect location if you are having trouble deciding how to market your company or even just figuring out what your options are.

Whether you have a tight budget, no budget, or some flexible room, let’s go over some of the best digital marketing strategies for your small business in Canada.

How to Better Promote Your Business

The days when most marketing plans consisted of traditional marketing methods are long gone. The most effective way to maximize the potential of your business is to fully utilize digital marketing strategies. Let’s examine your choices:

Establish An Online Presence

A simple search is the starting point for over 94% of internet experiences. It’s interesting, right? Your company’s website serves as its virtual shop. Make sure it doesn’t turn away customers. Rather, it needs to be aesthetically pleasing, simple to use, and offer your clients useful information to keep them interested. This is crucial because prospective clients will evaluate your offerings and website against those of your rivals before selecting you.

A well-designed company website is only one component of a powerful online presence; ensure the website is mobile and search engine friendly, loads quickly, is easy to navigate, has clear CTAs, is easily readable, has a strong backlink profile, and fully optimized content with relevant keywords.

Use Social Media

These days, social networking sites are essential tools for any business when it comes to marketing. Putting a strong media plan into action may enhance customer interactions, increase brand recognition, and—most importantly—broaden your audience. So, how are you able to accomplish all of this?

– Deliver helpful and relevant content.

– Put in effort to create a sense of community.

– Choose the right content types.

– Choose the platforms that work best for your business.

The primary benefit of using social media is increased credibility. People will doubt you if your business is inactive on the most widely used social media platforms. You also need to make sure you use all the appropriate social media channels. That goes beyond simply making business pages on the most popular social media sites; you also need to publish insightful, useful, and captivating material consistently.

Influencer Marketing

Your business can participate in both location-based and niche-focused groups, and influencers are celebrities in your industry. They don’t walk the red carpet or have their own talk shows, yet they are highly regarded, popular, and reliable experts in your field. Influencers have a huge social media and/or blog following; thus, having your company mentioned or highlighted by one of these influencers can help your business reach a large, targeted audience.

However, influencer marketing requires careful planning. Before you contact an influencer, educate yourself on their accounts across social networks; comment on, like, and share their material; and reach out to them with a precise request and something of comparable value in return. 

PPC – Pay Per Click Advertising

Another effective digital marketing strategy for small businesses in Canada is to invest in pay-per-click advertising. This helps you to place advertisements at the top of relevant search results, attracting more customers. When potential buyers search for your product or service, sponsored ads appear in the search results. Businesses use PPC to build advertisements and target keywords relating to their services; you only pay a small fee (cost per click) each time a user clicks on your ad.

The goal is to locate leads who are likely to become paying clients. PPC traffic converts at 55% higher rates than organic traffic, so it’s wise to use this method to generate leads rapidly. 

Get Networking!

Attending local networking events is an excellent method to raise your profile in your town. This is more effective for certain sorts of businesses than others. If you are a B2B or service-based business, local networking will be significantly more rewarding than, say, selling things online. However, all types of networking are beneficial, even if it is only to share ideas and get inspired by other business professionals. Whether online or offline, low-cost digital marketing strategieslike these can revitalize your brand by attracting new customers and clients.

Invest in SEO

It is one thing for you to advertise your business and another for Google to do the same. Search Engine Optimization is a set of tactics that aligns your company website with Google’s ranking algorithm. However, as this algorithm has evolved to employ machine learning and user behavior to generate the most precise and high-quality results for users, optimizing for search engines is essentially optimizing for searchers—particularly those looking for the things you have to offer.

SEO is a collection of methods that work together to increase your ranking. Also, because Google provides excellent location-based results, SMBs have just as much of a chance as huge shops to be on the first result page of Google—without spending a dollar! (With the exception of website development charges, of course).

Run Google Ads

While SEO is one of the most effective marketing tactics, it is a long-term plan that may take weeks or even months to produce results. Google Ads is the best way to get instant exposure and visibility. These ads show at the top of search engine results pages, above organic and local listings. Google is by far the most popular search engine, not only because it accounts for the vast majority of search engine traffic but also because of its enormous flexibility, ad-building options, and precise performance metrics.

Email Marketing

This is the most direct and personalized way to communicate with and attract new clients. It entails sending messages that are specially tailored to the customer’s interests and interactions with your business. These emails may include information about your best or new services, package discounts, special offers, and more. A personal touch increases the likelihood of consumer interaction and offers them a sense of value. Furthermore, if you give exceptional customer service, people may prefer you over your competitors only because of it. 

Promote Your Business With OctaClicks

In today’s digital world, a digital marketing agency may be a valuable partner in helping your company grow and thrive. A digital marketing agency can assist you in reaching your target audience, increasing brand awareness, and driving more customers and revenue to your small business by developing an extensive plan, increasing your company’s online visibility, running targeted advertising campaigns, producing captivating and engaging content, managing your social media presence, and providing valuable insights and analytics.

At OctaClicks, we offer a lot more than the digital marketing services mentioned above. We are a team of highly skilled and experienced digital marketers who are dedicated to providing services that act as a launchpad for your business growth. Call us today and see the results for yourself.

Frequently Asked Questions

How can local SEO help small businesses?

It can help you build stronger relationships with your customers, increasing their chances of choosing you over competitors.

What is off-site/off-page marketing?

It means reaching your target audience via external platforms for your business properties. This can include content marketing via third-party sites, paid advertising on search engines, and social media marketing.

How do I start a PPC campaign for my business?

Start by working on your goals, deciding where to advertise, choosing keywords, setting bids for keywords, deciding a budget, and writing your PPC ad link to a persuasive landing page on your business website.


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